SalaryByCity

Instructional Coordinators vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Instructional Coordinators

$74,720

Median annual salary

210,850 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Market Research Analysts and Marketing Specialists professionals earn $2,230 more per year than Instructional Coordinators professionals — that's 3.0% higher. At the 90th percentile, Instructional Coordinators earns $115,410 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Instructional Coordinators$46,560 – $115,410
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$42,070$144,610

Detailed Salary Comparison

PercentileInstructional CoordinatorsMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$46,560$42,070+$4,490
25th Percentile$59,120$56,220+$2,900
Median (50th)$74,720$76,950$-2,230
75th Percentile$94,780$104,870$-10,090
90th Percentile$115,410$144,610$-29,200
Mean (Average)$77,600$86,480$-8,880

Employment Numbers

Instructional Coordinators

210,850

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Instructional Coordinators

CityMedian
Sacramento-Roseville-Folsom, CA$113,210
Washington-Arlington-Alexandria, DC-VA-MD-WV$101,720
San Diego-Chula Vista-Carlsbad, CA$101,670
San Francisco-Oakland-Berkeley, CA$101,460
San Jose-Sunnyvale-Santa Clara, CA$100,400

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Instructional Coordinators or Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists professionals earn more, with a median salary difference of $2,230 (3.0% higher) as of 2024 BLS data.
What is the salary range for Instructional Coordinators?
Instructional Coordinators salaries range from $46,560 (10th percentile) to $115,410 (90th percentile), with a median of $74,720.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Instructional Coordinators and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 210,850 Instructional Coordinators positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Instructional Coordinators?
Career decisions depend on many factors beyond salary. Instructional Coordinators has a median salary of $74,720 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS