SalaryByCity

Graphic Designers vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Graphic Designers

$61,300

Median annual salary

214,260 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Market Research Analysts and Marketing Specialists professionals earn $15,650 more per year than Graphic Designers professionals — that's 25.5% higher. At the 90th percentile, Graphic Designers earns $103,030 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Graphic Designers$37,600 – $103,030
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$37,600$144,610

Detailed Salary Comparison

PercentileGraphic DesignersMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$37,600$42,070$-4,470
25th Percentile$47,200$56,220$-9,020
Median (50th)$61,300$76,950$-15,650
75th Percentile$79,000$104,870$-25,870
90th Percentile$103,030$144,610$-41,580
Mean (Average)$68,610$86,480$-17,870

Employment Numbers

Graphic Designers

214,260

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Graphic Designers

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$98,530
San Francisco-Oakland-Berkeley, CA$89,490
Seattle-Tacoma-Bellevue, WA$82,630
Washington-Arlington-Alexandria, DC-VA-MD-WV$82,360
Boston-Cambridge-Nashua, MA-NH$78,000

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Graphic Designers or Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists professionals earn more, with a median salary difference of $15,650 (25.5% higher) as of 2024 BLS data.
What is the salary range for Graphic Designers?
Graphic Designers salaries range from $37,600 (10th percentile) to $103,030 (90th percentile), with a median of $61,300.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Graphic Designers and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 214,260 Graphic Designers positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Graphic Designers?
Career decisions depend on many factors beyond salary. Graphic Designers has a median salary of $61,300 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS