Market Research Analysts and Marketing Specialists Salary in San Diego, CA
2024 wage data from the Bureau of Labor Statistics
Salary Overview
Market Research Analysts and Marketing Specialists is a above-average occupation in San Diego, CA, with a median annual salary of $79,460. Market Research Analysts and Marketing Specialistss in San Diego, CA earn $2,510 more (3%) than the national median of $76,950. There is significant earning potential — top earners make 3.
Market Research Analysts and Marketing Specialistss in San Diego, CA earn $2,510 more (3%) than the national median of $76,950.
The average salary ($94,230) is notably higher than the median — this means top earners pull the average up. A small number of highly paid Market Research Analysts and Marketing Specialistss skew the data.
With 7,730 Market Research Analysts and Marketing Specialistss employed in San Diego, CA, there is a strong job market and likely good career opportunities.
Cost of Living Consideration
When evaluating this salary, factor in San Diego, CA's cost of living. Housing, transportation, and taxes vary significantly between cities and can impact how far your paycheck goes.
Salary Distribution
| Percentile | Annual Salary | Monthly |
|---|---|---|
| 10th Percentile | $45,810 | $3,818 |
| 25th Percentile | $60,740 | $5,062 |
| Median | $79,460 | $6,622 |
| 75th Percentile | $112,150 | $9,346 |
| 90th Percentile | $154,430 | $12,869 |
| Mean (Average) | $94,230 | $7,853 |
Market Research Analysts and Marketing Specialists Salary in Other Cities
| Metro Area | Median Salary |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
| Portland-Vancouver-Hillsboro, OR-WA | $87,950 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $85,850 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $84,640 |
| Richmond, VA | $81,240 |
| Denver-Aurora-Lakewood, CO | $80,670 |
Highest Paying Jobs in San Diego, CA
| Occupation | Median Salary |
|---|---|
| Natural Sciences Managers | $199,590 |
| Computer and Information Systems Managers | $193,370 |
| Architectural and Engineering Managers | $185,550 |
| Marketing Managers | $171,590 |
| Computer Hardware Engineers | $169,230 |
| Financial Managers | $168,300 |
| Managers, All Other | $167,000 |
| Lawyers | $165,000 |
| Nurse Practitioners | $162,030 |
| Medical and Health Services Managers | $160,640 |
Related Data Insights
The cost of living in San Diego, CA is 11.9% above the national average (index: 111.9). See full cost breakdown →
After adjusting for local cost of living, the purchasing power of San Diego, CA salaries is equivalent to $85,468 in an average-cost US city.