SalaryByCity

Market Research Analysts and Marketing Specialists Salary in Houston, TX

2024 wage data from the Bureau of Labor Statistics

Median Salary
$60,900
Average Salary
$67,100
vs National
$-16,050
Employed
13,020

Salary Overview

Market Research Analysts and Marketing Specialists is a moderate occupation in Houston, TX, with a median annual salary of $60,900. Market Research Analysts and Marketing Specialistss in Houston, TX earn $16,050 less (21%) than the national median of $76,950. There is significant earning potential — top earners make 4.

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Market Research Analysts and Marketing Specialistss in Houston, TX earn $16,050 less (21%) than the national median of $76,950.

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With 13,020 Market Research Analysts and Marketing Specialistss employed in Houston, TX, there is a strong job market and likely good career opportunities.

Cost of Living Consideration

Although Houston, TX pays below the national average, the cost of living may also be lower. Your purchasing power could be comparable to higher-salary cities. Check local housing costs before deciding.

Salary Distribution

$25,290$111,120
10th %ileMedian: $60,90090th %ile
PercentileAnnual SalaryMonthly
10th Percentile$25,290$2,108
25th Percentile$43,530$3,628
Median$60,900$5,075
75th Percentile$81,170$6,764
90th Percentile$111,120$9,260
Mean (Average)$67,100$5,592

Market Research Analysts and Marketing Specialists Salary in Other Cities

Metro AreaMedian Salary
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930
Portland-Vancouver-Hillsboro, OR-WA$87,950
Minneapolis-St. Paul-Bloomington, MN-WI$85,850
Washington-Arlington-Alexandria, DC-VA-MD-WV$84,640
Richmond, VA$81,240
Denver-Aurora-Lakewood, CO$80,670

Highest Paying Jobs in Houston, TX

OccupationMedian Salary
Architectural and Engineering Managers$172,810
Financial Managers$165,220
Marketing Managers$144,420
Lawyers$139,460
Human Resources Managers$136,110
Managers, All Other$134,420
Computer Hardware Engineers$133,350
Nurse Practitioners$133,140
Engineers, All Other$131,250
Natural Sciences Managers$130,190

Explore More About This Area

Cost of Living in Houston, TXCity Guide: Houston, TX

Frequently Asked Questions

What is the average Market Research Analysts and Marketing Specialists salary in Houston, TX?
The median annual salary for a Market Research Analysts and Marketing Specialists in Houston, TX is $60,900 as of 2024. The average (mean) salary is $67,100.
What is the salary range for Market Research Analysts and Marketing Specialists in Houston, TX?
Market Research Analysts and Marketing Specialists salaries in Houston, TX range from $25,290 (10th percentile) to $111,120 (90th percentile). The middle 50% earn between $43,530 and $81,170.
How many Market Research Analysts and Marketing Specialists work in Houston, TX?
There are approximately 13,020 Market Research Analysts and Marketing Specialists employed in the Houston, TX metropolitan area.
Is Market Research Analysts and Marketing Specialists a good career in Houston, TX?
Market Research Analysts and Marketing Specialists is a moderate occupation in Houston, TX, with a median annual salary of $60,900. Market Research Analysts and Marketing Specialistss in Houston, TX earn $16,050 less (21%) than the national median of $76,950. There is significant earning potential — top earners make 4.
What is the earning potential for Market Research Analysts and Marketing Specialistss?
There is significant earning potential — top earners make 4.4x more than entry-level. Experience, specialization, and certifications can dramatically increase your pay.
Is the Market Research Analysts and Marketing Specialists salary enough to live in Houston, TX?
Although Houston, TX pays below the national average, the cost of living may also be lower. Your purchasing power could be comparable to higher-salary cities. Check local housing costs before deciding.