Market Research Analysts and Marketing Specialists Salary in Dallas, TX
2024 wage data from the Bureau of Labor Statistics
Salary Overview
Market Research Analysts and Marketing Specialists is a moderate occupation in Dallas, TX, with a median annual salary of $68,000. Market Research Analysts and Marketing Specialistss in Dallas, TX earn $8,950 less (12%) than the national median of $76,950. There is significant earning potential — top earners make 3.
Market Research Analysts and Marketing Specialistss in Dallas, TX earn $8,950 less (12%) than the national median of $76,950.
The average salary ($79,310) is notably higher than the median — this means top earners pull the average up. A small number of highly paid Market Research Analysts and Marketing Specialistss skew the data.
With 21,230 Market Research Analysts and Marketing Specialistss employed in Dallas, TX, there is a strong job market and likely good career opportunities.
Cost of Living Consideration
When evaluating this salary, factor in Dallas, TX's cost of living. Housing, transportation, and taxes vary significantly between cities and can impact how far your paycheck goes.
Salary Distribution
| Percentile | Annual Salary | Monthly |
|---|---|---|
| 10th Percentile | $42,850 | $3,571 |
| 25th Percentile | $55,910 | $4,659 |
| Median | $68,000 | $5,667 |
| 75th Percentile | $97,800 | $8,150 |
| 90th Percentile | $134,740 | $11,228 |
| Mean (Average) | $79,310 | $6,609 |
Market Research Analysts and Marketing Specialists Salary in Other Cities
| Metro Area | Median Salary |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
| Portland-Vancouver-Hillsboro, OR-WA | $87,950 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $85,850 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $84,640 |
| Richmond, VA | $81,240 |
| Denver-Aurora-Lakewood, CO | $80,670 |
Highest Paying Jobs in Dallas, TX
| Occupation | Median Salary |
|---|---|
| Architectural and Engineering Managers | $170,840 |
| Financial Managers | $164,240 |
| Lawyers | $157,340 |
| Marketing Managers | $147,990 |
| Managers, All Other | $137,680 |
| Database Administrators | $135,730 |
| Human Resources Managers | $134,100 |
| Natural Sciences Managers | $132,670 |
| Computer Network Architects | $132,420 |
| Nurse Practitioners | $131,910 |
Related Data Insights
The cost of living in Dallas, TX is 3.1% above the national average (index: 103.1). See full cost breakdown →
After adjusting for local cost of living, the purchasing power of Dallas, TX salaries is equivalent to $79,390 in an average-cost US city.