Market Research Analysts and Marketing Specialists vs Sales Managers: Salary Comparison (2024)
Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.
Market Research Analysts and Marketing Specialists
$76,950
Median annual salary
861,140 employed nationally
Which Career Pays More?
Market Research Analysts and Marketing Specialists professionals earn $76,950 more per year than Sales Managers professionals.
Top Paying Cities
Best Cities for Market Research Analysts and Marketing Specialists
| City | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
Best Cities for Sales Managers
| City | Median |
|---|---|
| Boston-Cambridge-Nashua, MA-NH | $175,360 |
| San Francisco-Oakland-Berkeley, CA | $174,610 |
| Atlanta-Sandy Springs-Alpharetta, GA | $156,950 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $144,910 |
| Phoenix-Mesa-Chandler, AZ | $131,410 |
Frequently Asked Questions
Who earns more: Market Research Analysts and Marketing Specialists or Sales Managers?
Market Research Analysts and Marketing Specialists professionals earn more, with a median salary difference of $76,950 (null% higher) as of 2024 BLS data.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
What is the salary range for Sales Managers?
Salary data for Sales Managers is not currently available.
How many Market Research Analysts and Marketing Specialists and Sales Managers jobs are there?
There are approximately 861,140 Market Research Analysts and Marketing Specialists positions and N/A Sales Managers positions nationwide according to 2024 BLS data.
Is it worth switching from Sales Managers to Market Research Analysts and Marketing Specialists?
Career decisions depend on many factors beyond salary. Market Research Analysts and Marketing Specialists has a median salary of $76,950 while Sales Managers earns $0. Consider job satisfaction, growth prospects, required education, and work-life balance.
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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS