SalaryByCity

Market Research Analysts and Marketing Specialists vs Property Appraisers and Assessors: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Property Appraisers and Assessors

$65,420

Median annual salary

59,070 employed nationally

Which Career Pays More?

Market Research Analysts and Marketing Specialists professionals earn $11,530 more per year than Property Appraisers and Assessors professionals — that's 17.6% higher. At the 90th percentile, Market Research Analysts and Marketing Specialists earns $144,610 compared to $122,760 for Property Appraisers and Assessors.

Salary Range Comparison

Market Research Analysts and Marketing Specialists$42,070 – $144,610
Property Appraisers and Assessors$38,480 – $122,760
$38,480$144,610

Detailed Salary Comparison

PercentileMarket Research Analysts and Marketing SpecialistsProperty Appraisers and AssessorsDifference
10th Percentile$42,070$38,480+$3,590
25th Percentile$56,220$49,310+$6,910
Median (50th)$76,950$65,420+$11,530
75th Percentile$104,870$90,810+$14,060
90th Percentile$144,610$122,760+$21,850
Mean (Average)$86,480$77,160+$9,320

Employment Numbers

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Property Appraisers and Assessors

59,070

employed nationwide

Top Paying Cities

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Best Cities for Property Appraisers and Assessors

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$105,290
San Francisco-Oakland-Berkeley, CA$104,400
Los Angeles-Long Beach-Anaheim, CA$99,430
Miami-Fort Lauderdale-Pompano Beach, FL$99,340
Sacramento-Roseville-Folsom, CA$99,280

Frequently Asked Questions

Who earns more: Market Research Analysts and Marketing Specialists or Property Appraisers and Assessors?
Market Research Analysts and Marketing Specialists professionals earn more, with a median salary difference of $11,530 (17.6% higher) as of 2024 BLS data.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
What is the salary range for Property Appraisers and Assessors?
Property Appraisers and Assessors salaries range from $38,480 (10th percentile) to $122,760 (90th percentile), with a median of $65,420.
How many Market Research Analysts and Marketing Specialists and Property Appraisers and Assessors jobs are there?
There are approximately 861,140 Market Research Analysts and Marketing Specialists positions and 59,070 Property Appraisers and Assessors positions nationwide according to 2024 BLS data.
Is it worth switching from Property Appraisers and Assessors to Market Research Analysts and Marketing Specialists?
Career decisions depend on many factors beyond salary. Market Research Analysts and Marketing Specialists has a median salary of $76,950 while Property Appraisers and Assessors earns $65,420. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS