Market Research Analysts and Marketing Specialists vs Personal Financial Advisors: Salary Comparison (2024)
Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.
Market Research Analysts and Marketing Specialists
$76,950
Median annual salary
861,140 employed nationally
Which Career Pays More?
Personal Financial Advisors professionals earn $25,190 more per year than Market Research Analysts and Marketing Specialists professionals — that's 32.7% higher.
Salary Range Comparison
Market Research Analysts and Marketing Specialists$42,070 – $144,610
Personal Financial Advisors$49,990 – N/A
$42,070$144,610
Detailed Salary Comparison
| Percentile | Market Research Analysts and Marketing Specialists | Personal Financial Advisors | Difference |
|---|---|---|---|
| 10th Percentile | $42,070 | $49,990 | $-7,920 |
| 25th Percentile | $56,220 | $70,620 | $-14,400 |
| Median (50th) | $76,950 | $102,140 | $-25,190 |
| 75th Percentile | $104,870 | $172,540 | $-67,670 |
| 90th Percentile | $144,610 | N/A | N/A |
| Mean (Average) | $86,480 | $160,210 | $-73,730 |
Employment Numbers
Market Research Analysts and Marketing Specialists
861,140
employed nationwide
Personal Financial Advisors
270,480
employed nationwide
Top Paying Cities
Best Cities for Market Research Analysts and Marketing Specialists
| City | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
Best Cities for Personal Financial Advisors
| City | Median |
|---|---|
| New York-Newark-Jersey City, NY-NJ-PA | $168,350 |
| San Francisco-Oakland-Berkeley, CA | $157,510 |
| San Diego-Chula Vista-Carlsbad, CA | $128,400 |
| Sacramento-Roseville-Folsom, CA | $126,690 |
| San Jose-Sunnyvale-Santa Clara, CA | $126,480 |
Frequently Asked Questions
Who earns more: Market Research Analysts and Marketing Specialists or Personal Financial Advisors?
Personal Financial Advisors professionals earn more, with a median salary difference of $25,190 (32.7% higher) as of 2024 BLS data.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
What is the salary range for Personal Financial Advisors?
Personal Financial Advisors salaries range from $49,990 (10th percentile) to N/A (90th percentile), with a median of $102,140.
How many Market Research Analysts and Marketing Specialists and Personal Financial Advisors jobs are there?
There are approximately 861,140 Market Research Analysts and Marketing Specialists positions and 270,480 Personal Financial Advisors positions nationwide according to 2024 BLS data.
Is it worth switching from Personal Financial Advisors to Market Research Analysts and Marketing Specialists?
Career decisions depend on many factors beyond salary. Market Research Analysts and Marketing Specialists has a median salary of $76,950 while Personal Financial Advisors earns $102,140. Consider job satisfaction, growth prospects, required education, and work-life balance.
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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS