Market Research Analysts and Marketing Specialists vs Marketing Managers: Salary Comparison (2024)
Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.
Market Research Analysts and Marketing Specialists
$76,950
Median annual salary
861,140 employed nationally
Which Career Pays More?
Marketing Managers professionals earn $84,080 more per year than Market Research Analysts and Marketing Specialists professionals — that's 109.3% higher.
Salary Range Comparison
Market Research Analysts and Marketing Specialists$42,070 – $144,610
Marketing Managers$81,900 – N/A
$42,070$144,610
Detailed Salary Comparison
| Percentile | Market Research Analysts and Marketing Specialists | Marketing Managers | Difference |
|---|---|---|---|
| 10th Percentile | $42,070 | $81,900 | $-39,830 |
| 25th Percentile | $56,220 | $111,210 | $-54,990 |
| Median (50th) | $76,950 | $161,030 | $-84,080 |
| 75th Percentile | $104,870 | $211,080 | $-106,210 |
| 90th Percentile | $144,610 | N/A | N/A |
| Mean (Average) | $86,480 | $171,520 | $-85,040 |
Employment Numbers
Market Research Analysts and Marketing Specialists
861,140
employed nationwide
Marketing Managers
384,980
employed nationwide
Top Paying Cities
Best Cities for Market Research Analysts and Marketing Specialists
| City | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
Best Cities for Marketing Managers
| City | Median |
|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $176,240 |
| Denver-Aurora-Lakewood, CO | $176,100 |
| New York-Newark-Jersey City, NY-NJ-PA | $175,560 |
| Seattle-Tacoma-Bellevue, WA | $173,880 |
| San Diego-Chula Vista-Carlsbad, CA | $171,590 |
Frequently Asked Questions
Who earns more: Market Research Analysts and Marketing Specialists or Marketing Managers?
Marketing Managers professionals earn more, with a median salary difference of $84,080 (109.3% higher) as of 2024 BLS data.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
What is the salary range for Marketing Managers?
Marketing Managers salaries range from $81,900 (10th percentile) to N/A (90th percentile), with a median of $161,030.
How many Market Research Analysts and Marketing Specialists and Marketing Managers jobs are there?
There are approximately 861,140 Market Research Analysts and Marketing Specialists positions and 384,980 Marketing Managers positions nationwide according to 2024 BLS data.
Is it worth switching from Marketing Managers to Market Research Analysts and Marketing Specialists?
Career decisions depend on many factors beyond salary. Market Research Analysts and Marketing Specialists has a median salary of $76,950 while Marketing Managers earns $161,030. Consider job satisfaction, growth prospects, required education, and work-life balance.
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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS