SalaryByCity

Financial Analysts vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Financial Analysts

$101,350

Median annual salary

340,580 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Financial Analysts professionals earn $24,400 more per year than Market Research Analysts and Marketing Specialists professionals — that's 31.7% higher. At the 90th percentile, Financial Analysts earns $180,550 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Financial Analysts$62,410 – $180,550
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$42,070$180,550

Detailed Salary Comparison

PercentileFinancial AnalystsMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$62,410$42,070+$20,340
25th Percentile$78,300$56,220+$22,080
Median (50th)$101,350$76,950+$24,400
75th Percentile$132,050$104,870+$27,180
90th Percentile$180,550$144,610+$35,940
Mean (Average)$116,490$86,480+$30,010

Employment Numbers

Financial Analysts

340,580

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Financial Analysts

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$134,470
New York-Newark-Jersey City, NY-NJ-PA$128,490
San Francisco-Oakland-Berkeley, CA$128,470
Seattle-Tacoma-Bellevue, WA$111,410
Boston-Cambridge-Nashua, MA-NH$110,450

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Financial Analysts or Market Research Analysts and Marketing Specialists?
Financial Analysts professionals earn more, with a median salary difference of $24,400 (31.7% higher) as of 2024 BLS data.
What is the salary range for Financial Analysts?
Financial Analysts salaries range from $62,410 (10th percentile) to $180,550 (90th percentile), with a median of $101,350.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Financial Analysts and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 340,580 Financial Analysts positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Financial Analysts?
Career decisions depend on many factors beyond salary. Financial Analysts has a median salary of $101,350 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS